6th May 2010 (London, England) – 4mm Games, the New York headquartered interactive entertainment company, is excited to announce its operational presence in Europe with the opening of a London office. Located in the heart of London’s West End, the 4mm Games office will initially focus on the sales and marketing for its upcoming title Def Jam Rapstar, as well as playing a broader part in the company’s long-term commitment to the European territory.

“4mm’s vision is of a world where people can play games together, constantly, everywhere. We deliver on this vision through our Constantly Connected Gaming™ platform and by being closer to our players,” said Nick Perrett, CEO of 4mm Games. “A London office is key to us being better able to serve our European customers, wherever they are.”

One of 4mm Games’ first orders of business was to appoint industry veteran Geoff Heath OBE, to its Advisory Board. Recently named OBE for service to the videogames industry, Mr. Heath has over 30 years of videogame experience that includes establishing Activision’s European presence, founding Mindscape in Europe, to more recently serving as CEO for NC Soft Europe. Geoff will be lending his expertise in helping 4mm establish their presence in the European market, as well as providing wider strategic input.

”In my career in the video games industry, I have rarely come across such a passionate, creative and talented management team as the guys at 4mm,” stated Mr. Heath. “I am thrilled to be a part of their future success and use the great things I’ve learned over the years to support them in becoming the major global player I know they are destined to be.”

Headquartered in New York City, 4mm Games is an independent global interactive entertainment company that is forging a new approach to content creation: Constantly Connected Gaming™. The company focuses on incubating, producing, developing, and releasing a diverse portfolio of culturally relevant entertainment properties that join together multiple platforms including video game consoles, personal computers, mobile devices, and the Internet. For more information, please visit www.4mmgames.com