Since long we have been hearing the term iPhone application development but have you ever wondered exactly what it is. A simple definition can be given as “it is a practice by which iPhone, iPod and iPad can be converted into enterprise device through third party applications.” Offshore software development companies which are into iPhone application development use different software development kits to develop applications.

Though the device is limited there is no limit to the type of applications which can be developed for it. In recent times we are not only seeing business iPhone applications but also applications which can be useful even to the common people. The best example to prove this are the iPhone applications related to news sites like CNN. Some of these applications are really popular as they help people to keep up to date with the latest happenings around the globe.

Today though we have many platforms which can help iPhone application development the first public platform released by Apple the creator of iPhone was iPhone 2.0. It supports Cisco IPsec VPN to make sure that sensitive data of company is transferred securely through asking employees to authenticate themselves by providing appropriate password, digital certificate or two-factor token. Wi-Fi network protection will be ensured through support for WPA2 Enterprise.

iPhone applications can be developed by any offshore software development company but Apple reserves sole rights to distribute and market the applications. It has made it clear that:

1) Any iPhone application developed by a third party can be distributed only on the “App Store” to be more specific on iTunes Store, a derivative of Apple. It is the only way users can download Apple verified third party applications.

2) Apple will have the complete power to check whether an application can be distributed through the App Store, by exercising “editorial control”.  If the application does not match iPhone application development standards then it will not be listed on the store.

3) Accelerometer and location can be accessed through the SDK for use in application development.

4) Apple will retain 70% of the price of the application as its share for allowing developers to use the app store to sell applications developed.

Why businesses are hurrying towards iPhone application development? There are many reasons to justify people’s rush towards it the first and the most important being fast service and access to information. Today is the time when if you are not current then there are chances that you are losing business, hence everyone wants to use some or the other iPhone application which can help them keep updated irrespective of whether it is business or personal.

Business processes receive tremendous boost if they use iPhone applications which are easy to use and quickly make information available. A better application will be used more by the customers and this will ultimately result in increased profits. Distinct application would mean it will be also easy to attract new customers and maintain them for a lifetime. A well developed application can also benefit the marketing efforts of the company.

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