Many companies which are famous for their electronic devices are trying their hand in manufacturing mobile phones also and some of them are quite successful. Manufacturing firms like Samsung and Apple have achieved high position in mobile phone market by introducing some of the ultra modern technology with their handsets. We can know what companies are offering by making a comparison of newly launched Samsung Tocco Ultra Edition Vs Apple iPhone. Both the devices are modern day marvels manufactured by high end technology and years of research work. Design and Camera Both the phones have magical style statement which can go with any user. The soft sleek design of the two phones indicates that designers have given all the time needed to craft them. The mobile phones are packed in high precision finished casing for better looks which makes them exclusive among rivals. If a comparison is made on the basis of camera between Samsung Tocco Ultra Edition and Apple iPhone, the Ultra Edition wins clearly over iPhone as it has a 8.0 mega pixel camera with resolution of 3264 x 2448 pixels over 2.0 mega pixel camera with resolution of 1600 x 1200 pixels of iPhone. Other features like autofocus, geo tagging, face and smile detection are also present in Ultra edition not in iPhone. Screen Both phones have touch screen feature enabling users to do work with just one touch. The Apple iPhone has an edge over Samsung Tocco Ultra Edition with a bigger screen which gives more pleasant preview of pictures and phone menu. The iPhone has 3.5 inches TFT capacitive touch screen with 320 x 480 pixels resolution while Ultra edition has a 2.8 inches AMOLED capacitive touchscreen with resolution of 240 x 400 pixels. Both mobile phones supports display of 16 million colours. Many features like accelerometer sensor for auto-rotation of images, proximity sensor for auto turn-off to save the battery and scratch-resistant surface have been given in both phones to present users one of the most advanced gadgets. Data Apart from GPRS and EDGE, the two handsets are equipped with 3G HSPDA for surfing high speed internet. One can go to various websites or check mails with an ease. The Wi Fi facility has been given in both the devices for connecting them to Wi Fi network in offices or hot spots. With data cable or bluetooth one can share the internet on PC or laptop as well to do various works. Entertainment and other important features The Apple iPhone has genes of one of the most popular iPod, hence, the device has ultimate sound quality when it comes to listening songs. The only problem with this phone is absence of memory expansion slot but as it comes with inbuilt memory versions of 8GB to 16 GB, one has enough space to store songs. The Samsung Tocco Ultra Edition has internal memory of 80 MB which can be expanded up to 16 GB. One can listen to MP3, AAC, WMA audio formats with its music player. GPS with A-GPS support is present in both the phones for better navigation. Battery Backup The Samsung Tocco Ultra Edition has stand by time of 350 hours and talk time of 4 hours while Apple iPhone has stand by of 300 hours with 10 hours talk time. With such battery back up users can play with them for long time Thus, one can see that both the mobile phones have been launched with high end features for making users crazy.