The iPhone 1.0 and 2.0 has been in the market now for a short while and has won the attraction of many users. However, one would expect some features to follow this high-tech gadget as it comes into the market in July. There are several features that Steve Jobs do not talk about when he launches this latest version of iPhone, identical to 2.0 version only with 3G and GPS on it. So what am I complaining about? Why do I just not get excited and tell everybody how great this new Apple gadget is?

Well, first of all, this is a cellphone, and should compete with other cellphones’ and their features and capabilities. It is just fair to let people know that there are cell phones in the market that can offer things that Apple iPhone can not. I am not saying that iPhone 3G is bad, oh no, I would say the opposite, it is a great all in one gadget, improved with its 3G and GPS ability, which maybe put it in the front line when it comes to smart cell phones. However, there are still some features I would like to see in this phone, in order to at least “talk” to my other gadgets I have at home or work.

1. No MMS. There were no words mentioned about MMS during the presentation at all, and there are no net pages that mention whether it will be available in version 2.0 of iPhone. Several blog sites have announced that they will integrate their services direct on the cell phone with the option to load pictures and text. We think that the telecom industry will miss this feature most, as they will loose their chance to offer more expensive animated picture services on their network. The opening for third party software on the iPhone makes it possible for the network providers to add this service on if they feel for it.

2. No video recording. The camera on the iPhone is more than capable to record videos, and with up to 16 GB storage it should be enough storage to record more than most of us need. But there is no video function, and this is a petty since Apple makes superior video editing software for their computers. If any programmers wants to, he can make a video recorder through the camera available. So for those who wants to make a software for video recording, it is just to start right away.

3. No docking station. The tiny plastic stand that comes together with version 1.0 of the iPhone is now extra add on. This is the same development as happened with the iPod, where Apple went from full package with charger and docking station to a package where you hardly got a power cable included.

4. No video conference. This is maybe the least missed features in the iPhone as this is a very little used feature in the network providers product portfolio.

 
5. Still only 2 Megapixles in the camera. It is a myth that more megapixles makes better pictures, but as long as all other factors are the same, it would be better with more mega pixles on the camera. iPhone makes very good pictures with the small camera available, so it is really a shame that Apple does not provide more megapixles on the camera than they do.

6. No wirless iTunes syncronization. You still have to connect through the cable to transfer music. With Wi-Fi, Bluetooth and 3G the cable should have been history for the small updates one have to perform daily, like music f.inst. The first synchronization of the iPhone has to be performed by cable, as 16 GB will take a while on the Wi-Fi, but the rest of the time should have been able to be performed through wireless connection.

7. No Adobe Flash. iPhone has a very good internet browser. It is so good that it is used for most mobile traffic to Google, this despite that iPhone is nowhere close to dominate the market on the cell phone side. It is therefore disappointing that Flash is not supported on the iPhone, and even more disappointing when you want to browse a web page that you need to see a flash movie before you can go further into the page.

8. No Java. This means that you still can not use several net banks used around the world on iPhone net browser.

9. No extra Bluetooth functions. Bluetooth on the existing version 1.0 of iPhone is limited in use. You can not send files between iPhone and other cell phones. Nor can it transfer between the iPhones or other iPhones..There is no option for using bluetooth head phones and there is no chance to connect to a PC.

 
10. No special price for you, my friend!  This marks the end where you can take your stronger currency and buy a iPhone in US shops and then hack it home. Sure, the hackers will find ways to avoid the blockings made on the iPhone, but you will need to pay anyway. The reason people could buy the first version of iPhone cheap, was because the consumer could sign the subscription at home. The consumer did not commit to anything in the shop, and this opened for using local SIM-cards. In the next version of the iPhone, the consumer will demand you sign a subscription in the shop before you can take the iPhone with you home.

11. Language selection. It is almost not understandable how Apple leaves the Arabic language out of its language selection. Arabic language is the 5th largest language in the world, and has a high potential user group with a great purchase power. So I still not get it Steve Jobs, why did you not include this in your new gadget?