Client trust is very difficult to keep in a bad economic year. Companies are trying to save money and are cutting corners not based on service or product durability, but on price alone. This is effecting many business overall profit. Companies are seeing sales figures look more like plans for a new super roller coaster with so many peaks, valleys and twists that focusing on the next quarter makes them want to leave their lunch on the floor.

Businesses not effect by customers sporadic buying habits have turned clients into fans of their products. Apple’s Mac iPhone, game software developers, and entertainers understand that if you turn a customer into a fan of a product or service, the trust will out way the price.

Computer gamers are setting new pre-order sales for Modern Warfare 2 according to Gamespot.com. The success of the first game Modern Warfare established such a fan club that fans are pre-ordering the game weeks before it ships. Companies will be opening at midnight to handle the frenzy of customers expected to pick up the game. I personally have heard of one retailer who presold 2,400 copies of the game at .00 a game.

Apple’s computer sales have been steady increasing and customers who own a Mac talk about it like if they are talking about their favorite NFL team. Apple magically has converted customers into fans and their product pricing is less of a concern to their fans. Now fans brag about their product overall quality and reliabilityconstancy.

Motorola and Goggle are badly trying not to be the minor league ball clubs when it comes to the Apple iPhone. Fans of the iPhone are creating thousands of application from games to business application, making the iPhone the most successful cell phones to date.

A comedic balloon entertainer in Chicago has been converting clients in to fans, which keep hiring him. Like major celebrities, lesser-known entertainers have been developing a fan club to help establish their company. People like to be entertained and giving them with highest-quality balloon art at an reasonable price keeps clients coming back. Entertainment agents contracting the entertainer understand he will represent their interest and keep the client happy.
So how did these business change clients to fans?

They had a great product or service They understood their client Look for shortcoming in the competitors They made modifications and corrections They advertisetheir success

Companies that want to be successful must understand that a customer who is a fan of their product or service will navigate great distances to buy their product. They will change their personal schedule to meet store hours. However, businesses must give outstanding service, be willing to adapt a product to the client needs, and acquire the personnel to make it happen. Converting clients into fans does not happen instantly, but implanting these little modifications can help your company get going in the right direction.

How to Convert Customers into Fans

Survey your clients – Find out what the like and dislike about your company. Be willing to change – Criticism is not easy to take, correcting it takes energy and manpower. Fix and modify existing problems – If you aware of a problem, fix it! Learn from Microsoft Widows – nobody likes a product that has bugs. Have a support system for client services – Make it simple for customers to get answers and solutions. Too often companies put up layers to stop the client from communicating to the client. Make it easy for customers to get service via telephone, internet, text messaging, e-mail, fax, or just be able to communicate to a person.

These are just the start on what is needed to convert a client into a fan. Start today and build a loyal fan club. A fan will make your business the talk of the community and put money in your pocket.