The Apple iPod is the most successful digital audio player series in our commercial history. Since its launch in October 2001, its product line has developed and advanced through various model generations to include the iPod Classic, iPod Nano (replacement for the iPod Mini), iPod Shuffle and the iPod Touch. It is largely due to this aptitude for the latest technology and consumer choice that Apple has continued to dominate the market. In September 2009, Apple announced that the total cumulative sales of their iPods had exceeded 220 million.

An iPod is a portable media player that allows you to store your music in sync with your computer, creating playlists and navigating through your tracks by artist, album or genre. Depending on the type of iPod you select, you can also store videos and photos, watch movies, play games, email and surf the web, and access a huge selection of media entertainment via iTunes and the iTunes store.

Each product in the iPod line has various ‘generations’, with each generation offering different functions and features for consumers. For example, the iPod Classic began in 2001 as the ‘iPod’ and was not released under the name ‘iPod Classic’ until the launch of the sixth generation in 2007. Earlier generations of the iPod Classic include features such as a Firewire port and the Scroll Wheel, while later generations introduced the Dock port for music sync and recharging, and the Click Wheel, designed for touch interface. It is important for consumers to be aware of the different Apple iPod generations, particularly when purchasing compatible accessories.

Had a chance to visit London just before Xmas 2010 and I took no time to head out to covent garden and shoot some videos inside the new Apple Store. I love the Covent Garden area and the Apple Store there is now my favorite one. Apple left the original building with those beautiful arches made of that red stone. It’s really something else. Hope you enjoy. I shot this with the iPhone4 HD camera.
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