The Apple iPhone 4, which comes in white as well as the standard black utilises Apple’s iOS4 and uses a turbo A4 processor to rocket you through pages and menus. The top spec Retina Display has a 960 x 640 resolution with a 326ppi and an 800:1 contrast ratio; this means that individual pixels cannot be recognized by the naked eye. The App store is accessible for additional applications and the digital camera is capable of HD video recording. The device has been loaded with an iPod and video player and has been integrated with your social networks and e-mail.

The design team at Apple have opted for an industrial theme with the iPhone 4, the high strength, engineered glass and solid, stainless steal band give the device rigidity and reliability; the glass is made from the same material engineers use in helicopters and the steal band not only acts as the main mounting point for those important components but it doubles as the phones antennas too. A camera has been placed on the front facia for portrait pictures and live video calls; though “FaceTime” calls can only be made with friends who use the same service it is still a pretty cool feature, your live video conversations are made over the phones consistent Wi Fi connection.

The intuitive interface works fluidly with the movement of your fingers, the multi touch control is responsive and intelligent and there is tons of variety where applications are concerned. The App store is rich with downloadable content; over 200,000 useful, playful and some absolutely ridiculous applications are ready for you to download, the phone is available with either a 16GB or 32GB flash drive so there is tons of potential space. The user interface is instantly usable, whether your a iPhone user or not; Apple have designed the interface with simple, yet efficient functionality, and they rely on the receptive touch control and huge amount of possible applications to dazzle its users. The iOS4 is a fantastic desktop platform which has been altered for use on mobile devices; it enables users to multi-task without hampering the high speed performance and you can organize your apps into folders.

The internet support on the iPhone 4 is second to none, covering 3G, EDGE/GSM cellular connections, and sporting Wi Fi, so finding and maintaining a consistent high speed connection will never be an issue. The web browser is very good, the multi touch functionality and easy to use pinch and zoom controls make for a comfortable experience and the super powered processor cut loading times to the barest of minimums. The SNS and e-mail integration let you communicate over the web, all of your favourite social networking sites have there dedicated applications which you can download if you don’t already have them and setting up e-mail accounts couldn’t be easier with all of you favourite providers like Gmail and Hotmail offering there mobile specified services.

Apple’s iPhone 4 has been loaded with a digital camera system which boasts a 5 mega pixel lens, LED flash, and various focus types and picture editing tools. Pictures are captured in VGA quality while videos are recorded in High Definition at 30 frames per second. Adding geo-tags to pictures and videos is possible while sharing content can be done via the previously mentioned SNS integration and the phone YouTube application. The built-in iPod is supported by a superb in-house speaker system and a 3.5mm headphone jack for private listening.

A number of colourful bumpers have been advertised with the iPhone 4 in-case the normal white or black aren’t good enough. The Apple iPhone 4 looks amazing, performs well and it is very well connected with its online capabilities and SNS integration, gaming on the phone is brilliant as the screen has some of super sensitive sensors within it to give you a 3D experience. Apple haven’t upgraded from the 3GS they have started something entirely new with the iPhone 4.