In a December 2010 article on American website Huffington Post, an article appeared titled “You’re Out: 20 Things that Became Obsolete this Decade.” One of the 20 things to have become obsolete in the first decade of the 21st century was the distinct separation between work and personal life. We don’t have to be in an office, or even have access to a computer to be “at work” these days. Smart phones like the iPhone and Android phones have led the way in allowing ordinary people to bring the power of computing and the internet wherever they may go.

Mobile apps are fundamentally shifting how people experience not only mobile phones, but computing itself. Smart phones have become central to serving our computing and communications needs and have made web technology an integral part of our work and home lives. As a result, the entire world of programming is changing. It is now about people and their interactions with the world around them and with other people. iPhone application development is an entire industry that didn’t exist five years ago. Now it is extraordinarily important in the world of business.

The iPhone is one of the fastest growing platforms today, and it’s no mystery why. iPhone development lets people have the world – including your business – right at their fingertips at all times. The iPhone application developer takes this amazing platform and puts it to use in ways that weren’t dreamed of just a few years ago, and if your business isn’t taking advantage of this revolutionary shift in technology, you could easily be eclipsed by competitors eager to jump into the world of iPhone apps.

It is still early enough in the game that you can make your brand and your business stand out by providing iPhone apps that let customers and clients take advantage of your unique blend of services and products. It’s a great opportunity to increase awareness of your brand, and to increase your profits as well. iPhone apps development is far more than a few technologically-inclined geniuses writing software magic. It is an industrial sector that combines technical expertise, functional knowledge, and experience to do the research necessary to identify target markets, and then develop high-quality, flawless applications that bring you and your customers together.

An extension of the world of iPhone development is development for Apple’s iPad (and other tablet platforms that will undoubtedly show up over the next few years). This near-magical device has created a huge splash in the world of technology since its April 2010 debut. And we mustn’t neglect the burgeoning world of the Android platform, which is open, free, and fully customizable. A December 2010 eWeek report predicts that the Android share of the tablet market will expand significantly in 2011, capturing around 40% of the market by 2012.

Is your business taking advantage of these amazing new mobile platforms? The easier you make it for customers and potential customers to access your business on the fly, the more of their business you can count on. Mobile platform development represents the next generation in business computing, and you definitely don’t want to miss out!

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