If I was a marketer for a Mac application, I would already be thinking about how to stand out of my competitors’ pack on Mac Apps Store that is coming in three months.
The idea of having all Mac apps gathered in one place is great, users will definitely love it. Think about it: it’s safe, convenient – one click and you got it! Besides, when Mac Apps Store becomes a default application on Lion, it is very likely to become the only way to download and install apps.
What disappoints me as a marketer is that users won’t be able to enjoy trial versions any more, refund policies will be much restricted and you may not find your favorite apps simply because of Apple’s censorship. This can only lead to decrease in sales. Developers are worried and depressed. Requirements for apps submission to Mac Apps Store are pretty tough; some of apps that I use on my Mac simply won’t go through.
Thinking of Mac App Store as the monopolist would not make me feel good if I was a developer. But all Mac Apps Store’s competitors will die and we all just have to live with that.
Note that developers won’t be able to use PayPal any more or just pay 10% to resellers, submitting your product to Mac Apps Store will result in revising the price for your app.
Steve Jobs’ idea is supposed to relieve developers from lot of problems, Apple will take care of the whole development cycle off application. But how would you promote your product anyway, because 30% of your advertising budget won’t be affective any more as well as marketing budget should be revised too.
What should you do then? How can you remain confident about tomorrow?
The solution is proper customer support and care. Yellow Media Group grants one month free customer care service to 10 developers that get to Mac Apps Store first.
All you have to do is to live a TOLL FREE number in your description and write: “We will be happy to answer any of your questions, waiting for your calls 24/7″. This will definitely attract users’ interest to your application better, help you market your product better and, most important, will help you sell. How? The number of presales calls will definitely increase in Mac Apps Store and since it’s always nice to get your questions answered immediately. From the whole list of applications user is more likely to pick the one with a telephone support.
Customer Care remains one of a few methods that’s still in the developers arsenal. Yellow Media Group offers outsourcing support solutions specifically for Mac Apps for the first time ever in the Mac World.
Are you interested? Curious? Or bored? Call +1 888 959 3556 now and get all the details of how we can support your clients. We want to help you.
Yellow Media Group is the world’s first All-in-One contact center specializing in customer support for Mac Applications. The thing that unites us together is the love to Macs and passion to give efficient support service. We will easily install and learn your application to serve the best support for your customers.
Contact us today to see how we can help your business!
Article from articlesbase.com
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